{"id":2290,"date":"2023-09-11T14:25:33","date_gmt":"2023-09-11T13:25:33","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/?p=2290"},"modified":"2023-09-11T15:39:12","modified_gmt":"2023-09-11T14:39:12","slug":"dahyun-jung","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/dahyun-jung\/","title":{"rendered":"Dahyun Jung"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2023<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Dahyun Jung<\/h1>\n<h3>MA Advertising and Design<\/h3>\n<p class=\"studentstatement\">Hi, I&#8217;m Dahyun. I am a creative advertiser who loves developing simple insights, engaging concepts, and provocative ideas. For my final Creative Direction project, I have explored Advertising and Design in a broad sense &#8211; from branding to communication campaign, to social media marketing and feedback design.<\/p>\n<div class=\"socialstack\"><span class=\"material-symbols-outlined\">handshake<\/span><a href=\"https:\/\/www.linkedin.com\/in\/dahyun-jung-0a0876269\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-content\/uploads\/2023\/09\/dahyun-jung-01_Dahyun-Jung-scaled.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1440;\" \/><\/p>\n<p class=\"mfv-caption\">People are getting much more aware of a plastic waste problem and the importance of recycling to tackle it. But, are they recycling \u2018properly\u2019?<\/p>\n<p class=\"mfv-caption\">Not Looking For Easy (also referred as NOFE) is here for building proper recycling habits that are essential to reduce contamination (non-recyclables in the recycling) and increase capture (recyclables in the recycling). The brand\u2019s unique identity encourages consumers\u2019 not-looking-for-easy attempts not only in recycling activities but also in their lifestyles.<\/p>\n<\/div>\n<p><!--FILE02--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-content\/uploads\/2023\/09\/dahyun-jung-02_Dahyun-Jung-scaled.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2276px; --smush-placeholder-aspect-ratio: 2276\/2560;\" \/><\/p>\n<p class=\"mfv-caption\">Out-of-home media: lenticular poster and ambient advertising.<\/p>\n<p class=\"mfv-caption\">Habits slip out in the most recycling moment. Not Looking For Easy brings forward the connection between recycling and the habitual behaviours of target audience &#8211; young Londoners living in flats &#8211; occurring at the moment of recycling. With lighthearted, relatable, and straightforward tones of voice, NOFE\u2019s advertising campaign aims to create a public awakening about how casually their current recycling habits are enacted.<\/p>\n<\/div>\n<p><!--FILE02--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-content\/uploads\/2023\/09\/dahyun-jung-03_Dahyun-Jung-scaled.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2276px; --smush-placeholder-aspect-ratio: 2276\/2560;\" \/><\/p>\n<p class=\"mfv-caption\">When considering a behaviour change, people are not easily motivated due to uncertainty over \u2018how-to\u2019s and vagueness of the outcome. That is why Not Looking For Easy runs @im_nofe_ page, while giving feedback offline to the audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2023 Dahyun Jung MA Advertising and Design Hi, I&#8217;m Dahyun. I am a creative advertiser who loves developing simple insights, engaging concepts, and provocative ideas. For my final Creative Direction project, I have explored Advertising and Design in a broad sense &#8211; from branding to communication campaign, to social media marketing and feedback &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/dahyun-jung\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Dahyun Jung&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2290","post","type-post","status-publish","format-standard","hentry","category-ma-advertising-and-design","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/posts\/2290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/comments?post=2290"}],"version-history":[{"count":3,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/posts\/2290\/revisions"}],"predecessor-version":[{"id":2301,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/posts\/2290\/revisions\/2301"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/media?parent=2290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/categories?post=2290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/tags?post=2290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}