{"id":2357,"date":"2023-09-15T09:40:48","date_gmt":"2023-09-15T08:40:48","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/?p=2357"},"modified":"2023-09-15T09:40:48","modified_gmt":"2023-09-15T08:40:48","slug":"kavya-komma","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/kavya-komma\/","title":{"rendered":"Kavya Komma"},"content":{"rendered":"
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Degree Show 2023<\/h4>\n
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Kavya Komma<\/h1>\n

MA Advertising and Design<\/h3>\n

“Know your essential element” is a pop-up store designed for Forest Essentials. The campaign aims to provide a unique multi-sensory experience for the target audience.<\/p>\n

handshake<\/span>Connect with <\/span><\/a><\/div>\n

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The brief for the campaign was to create a unique experiential campaign for Forest Essentials to reach millennials. The main insight for this target group was – they are seeking new experiences and are willing to pay more if the brand offers a personalised experience.<\/p>\n<\/div>\n

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The concept “Know your essential element” is a pop-up store which highlights the concept of Dosha – that everyone is made up of 3 energies\/elements (Wind, Fire and Earth) and it determines our way of life. The pop-up store has 3 different rooms that are designed to capture these 3 elements respectively.<\/p>\n<\/div>\n

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Product photography\/Art Direction is curated to align with the concept. The campaign is promoted through Outdoor Posters, Social Media and Magazine Ads.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n