{"id":2376,"date":"2023-09-15T13:58:01","date_gmt":"2023-09-15T12:58:01","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/?p=2376"},"modified":"2023-09-15T13:58:54","modified_gmt":"2023-09-15T12:58:54","slug":"chunxu-ye","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/chunxu-ye\/","title":{"rendered":"Chunxu Ye"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2023<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Chunxu Ye<\/h1>\n<h3>MA Advertising and Design<\/h3>\n<p class=\"studentstatement\">Hi My name is Chunxu Ye. And my work is about an integrated campaign for a Chinese make up brand called Kaleidos, including promotion on digital medias and offline activities for better experience.<\/p>\n<div class=\"socialstack\"><span class=\"material-symbols-outlined\">handshake<\/span><a href=\"https:\/\/instagram.com\/jennieyeah_?igshid=OGQ5ZDc2ODk2ZA==\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-content\/uploads\/2023\/09\/chunxu-ye-01_Ye-Chunxu.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2027px; --smush-placeholder-aspect-ratio: 2027\/1280;\" \/><\/p>\n<p class=\"mfv-caption\">Graphic design of three posters for digital medias(Instagram and TikTok) and OOH advertisement, including recreation artwork of David and Venus, as well as a poster for offline activities using brand colours.<\/p>\n<\/div>\n<p><!--FILE02--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-content\/uploads\/2023\/09\/chunxu-ye-02_Ye-Chunxu.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 7917px; --smush-placeholder-aspect-ratio: 7917\/5001;\" \/><\/p>\n<p class=\"mfv-caption\">Merchandise design for Kaleidos, including waterproof stickers, canvas bags and wrapping papers for injecting amusement while strengthening the brand&#8217;s lasting impact.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2023 Chunxu Ye MA Advertising and Design Hi My name is Chunxu Ye. And my work is about an integrated campaign for a Chinese make up brand called Kaleidos, including promotion on digital medias and offline activities for better experience. handshakeConnect with Graphic design of three posters for digital medias(Instagram and TikTok) and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/chunxu-ye\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Chunxu Ye&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2376","post","type-post","status-publish","format-standard","hentry","category-ma-advertising-and-design","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/posts\/2376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/comments?post=2376"}],"version-history":[{"count":3,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/posts\/2376\/revisions"}],"predecessor-version":[{"id":2380,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/posts\/2376\/revisions\/2380"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/media?parent=2376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/categories?post=2376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/degreeshow-2023\/wp-json\/wp\/v2\/tags?post=2376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}