{"id":2896,"date":"2026-03-25T10:13:47","date_gmt":"2026-03-25T10:13:47","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds24\/?p=2896"},"modified":"2026-03-25T10:13:47","modified_gmt":"2026-03-25T10:13:47","slug":"yuchen-chen","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds24\/yuchen-chen\/","title":{"rendered":"Yuchen Chen"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2024<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Yuchen Chen<\/h1>\n<h3>BA Fashion Marketing<\/h3>\n<p class=\"studentstatement\">My name is Christina and I am an international student from China studying BA Fashion Marketing. For my final project for the module Fashion Communication Strategies and Portfolio, I created my brand Eunoia, which is a forward-thinking brand in the realm of sexual wellness, dedicated to fostering empowerment, inclusivity, and self-expression, ultimately aiming to challenge societal taboos surrounding sexuality and encourage open, positive conversations.<\/p>\n<div class=\"socialstack\"><span class=\"material-symbols-outlined\">handshake<\/span><a href=\"www.linkedin.com\/in\/yuchen1201\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\">Yuchen Chen<\/span><\/a><\/div>\n<p><!--FILE01--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" src=\"zzzzzIMAGEFILE_01\" width=\"100%\"\/><\/p>\n<p class=\"mfv-caption\">The product line of Eunoia<\/p>\n<\/div>\n<p><!--FILE02--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" src=\"zzzzzIMAGEFILE_02\" width=\"100%\"\/><\/p>\n<p class=\"mfv-caption\">The mockup for the collaboration project with LUSH<\/p>\n<\/div>\n<p><!--FILE03--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" src=\"zzzzzIMAGEFILE_03\" width=\"100%\"\/><\/p>\n<p class=\"mfv-caption\">The mockup for the collaboration cocktail menu for Eunoia<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission*\/\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2024 Yuchen Chen BA Fashion Marketing My name is Christina and I am an international student from China studying BA Fashion Marketing. For my final project for the module Fashion Communication Strategies and Portfolio, I created my brand Eunoia, which is a forward-thinking brand in the realm of sexual wellness, dedicated to fostering &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds24\/yuchen-chen\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Yuchen Chen&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2896","post","type-post","status-publish","format-standard","hentry","category-ba-fashion-marketing","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts\/2896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/comments?post=2896"}],"version-history":[{"count":1,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts\/2896\/revisions"}],"predecessor-version":[{"id":2910,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts\/2896\/revisions\/2910"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/media?parent=2896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/categories?post=2896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/tags?post=2896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}