{"id":3033,"date":"2026-03-25T10:13:47","date_gmt":"2026-03-25T10:13:47","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds24\/?p=3033"},"modified":"2026-03-25T10:13:47","modified_gmt":"2026-03-25T10:13:47","slug":"edie-wicks","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds24\/edie-wicks\/","title":{"rendered":"Edie Wicks"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2024<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Edie Wicks<\/h1>\n<h3>BA Fashion Marketing<\/h3>\n<p class=\"studentstatement\">Hi I\u2019m Edie! Throughout my three years at the University of Leeds I have worked on a range of promotion and communication portfolios, strategic marketing plans and trend forecasting reports. These have developed my understanding of integrated marketing communication strategies, touchpoints and creative skills, using adobe software. These projects have focused both on existing brands such as ARKET and Lucy and Yak alongside creating my own brand, ViVE, for my final major project.<\/p>\n<div class=\"socialstack\"><span class=\"material-symbols-outlined\">handshake<\/span><a href=\"https:\/\/ediemaewicks.wixsite.com\/portfolio\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\">Edie Wicks<\/span><\/a><\/div>\n<p><!--FILE01--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-content\/uploads\/2024\/06\/edie-wicks-01_Edith-Wicks.jpeg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1950px; --smush-placeholder-aspect-ratio: 1950\/1386;\" \/><\/p>\n<p class=\"mfv-caption\">ViVE was developed due to the lack of representation for older people by brands and within the media, especially relating to their sexuality. Self-pleasure, although often considered a taboo, is even more stigmatised for older adults. Therefore ViVE intends to empower older people in their sexuality and body confidence, proven to decrease symptoms of depression for a more fulfilled life.<\/p>\n<\/div>\n<p><!--FILE02--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-content\/uploads\/2024\/06\/edie-wicks-02_Edith-Wicks.jpeg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2448px; --smush-placeholder-aspect-ratio: 2448\/1728;\" \/><\/p>\n<p class=\"mfv-caption\">Three integrated marketing campaigns were developed for the brand, focusing on representing older people realistically. These were called \u2018I\u2019m Still Sexy\u2019, \u2018New Vibrations\u2019 and \u2018Art of the O\u2019 all targeting specific consumer groups of the wider target market.<\/p>\n<\/div>\n<p><!--FILE03--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-content\/uploads\/2024\/06\/edie-wicks-03_Edith-Wicks.jpeg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2130px; --smush-placeholder-aspect-ratio: 2130\/1332;\" \/><\/p>\n<p class=\"mfv-caption\">The campaigns consisted of a brand launch campaign showing that older people are still sexy, a collaboration with a dating website to improve consumer connections and an artistic campaign embracing female empowerment and self-pleasure. The choice of communication tools were supported by current trend research, focusing on slow advertising by prioritising community and culture centred strategies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission*\/\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2024 Edie Wicks BA Fashion Marketing Hi I\u2019m Edie! Throughout my three years at the University of Leeds I have worked on a range of promotion and communication portfolios, strategic marketing plans and trend forecasting reports. These have developed my understanding of integrated marketing communication strategies, touchpoints and creative skills, using adobe software. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds24\/edie-wicks\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Edie Wicks&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3033","post","type-post","status-publish","format-standard","hentry","category-ba-fashion-marketing","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts\/3033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/comments?post=3033"}],"version-history":[{"count":1,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts\/3033\/revisions"}],"predecessor-version":[{"id":3042,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts\/3033\/revisions\/3042"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/media?parent=3033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/categories?post=3033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/tags?post=3033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}