{"id":3149,"date":"2026-03-25T10:13:47","date_gmt":"2026-03-25T10:13:47","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds24\/?p=3149"},"modified":"2026-03-25T10:13:47","modified_gmt":"2026-03-25T10:13:47","slug":"veronica-ng","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds24\/veronica-ng\/","title":{"rendered":"Veronica Ng"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2024<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Veronica Ng<\/h1>\n<h3>BA Fashion Marketing<\/h3>\n<p class=\"studentstatement\">I&#8217;m Veronica Ng , an international student from Hong Kong. My passion for fashion started in childhood, captivated by its creativity and expression. With a background in fashion design, I&#8217;ve developed a keen eye for detail and innovation. Kidscovery, an informative travel platform that aims to assist families in overcoming the obstacles of sustainable and educational practices when travelling in Asia. In Kidscovery, our vision is to deliver multipurpose, engaging knowledge to help people worldwide promote ecological consciousness and habits by making exploring their voyage easier.<\/p>\n<div class=\"socialstack\"><span class=\"material-symbols-outlined\">handshake<\/span><a href=\"https:\/\/www.linkedin.com\/in\/veronicang532\/\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\">Veronica Ng<\/span><\/a><\/div>\n<p><!--FILE01--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-content\/uploads\/2024\/06\/SUMYI-NG-01_Sum-Ng.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1752px; --smush-placeholder-aspect-ratio: 1752\/1232;\" \/><\/p>\n<p class=\"mfv-caption\">Product of the brand In Kidscovery, our vision is to deliver multipurpose, engaging knowledge to help people worldwide promote ecological consciousness and habits by making exploring their voyage easier. Hence, we provide entertaining travel information, educational activities, and services tailored exclusively to the needs of young families.<\/p>\n<\/div>\n<p><!--FILE02--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-content\/uploads\/2024\/06\/SUMYI-NG-02_Sum-Ng.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1422px; --smush-placeholder-aspect-ratio: 1422\/1002;\" \/><\/p>\n<p class=\"mfv-caption\">Consumer Behaviour of the brand Focusing on Gen Alpha and Millennials (Parents), an often-neglected market, Kidscovery differentiates itself from rivals and fills a need in the travel guide industry.<\/p>\n<\/div>\n<p><!--FILE03--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-content\/uploads\/2024\/06\/SUMYI-NG-03_Sum-Ng.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1422px; --smush-placeholder-aspect-ratio: 1422\/1006;\" \/><\/p>\n<p class=\"mfv-caption\">Mock Up of Brand&#8217;s Campaign 1 Each campaign embodies our core values to achieve our objectives and position ourselves as a pioneer brand that promotes ethical and sustainable family travel in Asia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission*\/\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2024 Veronica Ng BA Fashion Marketing I&#8217;m Veronica Ng , an international student from Hong Kong. My passion for fashion started in childhood, captivated by its creativity and expression. With a background in fashion design, I&#8217;ve developed a keen eye for detail and innovation. Kidscovery, an informative travel platform that aims to assist &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds24\/veronica-ng\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Veronica Ng&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3149","post","type-post","status-publish","format-standard","hentry","category-ba-fashion-marketing","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts\/3149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/comments?post=3149"}],"version-history":[{"count":1,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts\/3149\/revisions"}],"predecessor-version":[{"id":3173,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/posts\/3149\/revisions\/3173"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/media?parent=3149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/categories?post=3149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds24\/wp-json\/wp\/v2\/tags?post=3149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}