Degree Show 2025
Alice Radley
BA Graphic and Communication Design
My work specialises in branding identities and omnichannel campaign rollouts, including both static and motion assets. I have worked in my role as a Junior Creative Artworker at Gymshark alongside my final year studies and this has given me invaluable industry experience and moulded me into a conscientious creative with a keen eye for detail and a love for creating stunning brand communications & experiences.
Humming has a lot more power than we think. Lento utilises the unsung power of humming to bring the body out of fight or flight, in order to combat gaps in supporting young people with anxiety. The identity and platform design encourages humming sounds and generates visuals that respond to these sound inputs, therefore transferring visual control to the user to allow them to regain a sense of calm and order.
Driven by user insights, this donation of active visual control as well as subtle design influences from the natural world such as inhalation, sun flares and a murmuration motion style reimagines the traditional mindfulness app model for a Gen-Z audience. The contemporary use of a music notation inspired lockup and a cohesive visual campaign introduces and distinguishes the brand as a new user-centred experience that does one thing well, rather than try to be everything for everyone.
T&Sees is a marketing campaign aiming to encourage transparency and clarity within T&Cs to empower consumers to make informed choices and protect their rights. The assertive use of type and cautionary colour scheme, as well as a central ‘bracket’ motif created from a deconstructed asterisk, exemplify this call for revelation, transparency and a new T&Cs system that puts consumers first.