{"id":3158,"date":"2025-05-29T15:36:09","date_gmt":"2025-05-29T14:36:09","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds25\/?p=3158"},"modified":"2025-05-29T15:36:09","modified_gmt":"2025-05-29T14:36:09","slug":"daniel-israel","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds25\/daniel-israel\/","title":{"rendered":"Daniel Israel"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2025<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Daniel Israel<\/h1>\n<h3>BA Graphic and Communication Design<\/h3>\n<p class=\"studentstatement\">During, my time at Leeds I explored a variety of design and communication avenues. I developed a passion for branding, with my final project merging my design interests with my personal enjoyment of climbing. One of my favourite elements of certain projects has been creating an identity for a brand, and then strategising the way in which it will live and communicate its message across online and offline spaces.<\/p>\n<div class=\"socialstack\"><span class=\"material-icons md-24\">handshake<\/span><a href=\"https:\/\/danielisrael.myportfolio.com\/\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/05\/daniel-israel-01_Daniel-Israel.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1534;\" \/><\/p>\n<p class=\"mfv-caption\">An brand identity that I designed for a climbing brand named &#8216;Crux&#8217;, which embodies the culture and lifestyle of the sport in a raw and authentic manner. Some key project aims were to incorporate the gritty, unfiltered and unapologetic attitudes of the primary climbing demographic into the deliverables, since I discovered a potential gap in the market for a brand like this through extensive research and personal experience.<\/p>\n<\/div>\n<p><!--FILE02 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/05\/daniel-israel-02_Daniel-Israel.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1493;\" \/><\/p>\n<p class=\"mfv-caption\">Handmade zine for the &#8216;Crux&#8217; brand, with a distinct visual language that adheres to the brand&#8217;s overarching visual identity. Telling personal stories collected by myself from friends and the wider climbing community, blending indoor and outdoor climbing stories candidly.<\/p>\n<\/div>\n<p><!--FILE03 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/05\/daniel-israel-03_Daniel-Israel.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1446;\" \/><\/p>\n<p class=\"mfv-caption\">Website design for Crux to imagine how the brand might live and breathe in online spaces. Using the visual language of the brand&#8217;s identity and accompanying zine to achieve a webpage that adheres to the brand values and remains consistent when applied across different platforms and media.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n*\/\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2025 Daniel Israel BA Graphic and Communication Design During, my time at Leeds I explored a variety of design and communication avenues. I developed a passion for branding, with my final project merging my design interests with my personal enjoyment of climbing. One of my favourite elements of certain projects has been creating &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/daniel-israel\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Daniel Israel&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3158","post","type-post","status-publish","format-standard","hentry","category-ba-graphic-and-communication-design","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/comments?post=3158"}],"version-history":[{"count":1,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3158\/revisions"}],"predecessor-version":[{"id":3162,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3158\/revisions\/3162"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/media?parent=3158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/categories?post=3158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/tags?post=3158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}