{"id":3348,"date":"2025-05-30T12:08:03","date_gmt":"2025-05-30T11:08:03","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds25\/?p=3348"},"modified":"2025-05-30T12:08:58","modified_gmt":"2025-05-30T11:08:58","slug":"sze-yin-melody-chan","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds25\/sze-yin-melody-chan\/","title":{"rendered":"Sze Yin Melody Chan"},"content":{"rendered":"
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Degree Show 2025<\/h4>\n
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Sze Yin Melody Chan<\/h1>\n

BA Graphic and Communication Design<\/h3>\n

Melody is a graphic designer who explores the power of constraints and simplicity. Her Museum of Black & White merges minimalism with maximalist ideas, using stark contrasts to unlock creativity, while The Unclock Festival challenges perceptions of time. Through bold typography and geometric precision, she reveals depth in restraint. She believes minimalism – clean yet impactful – can communicate powerfully, transforming limits into unexpected possibilities.<\/p>\n

handshake<\/span>Connect with <\/span><\/a><\/div>\n

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The Museum of Black & White embodies a striking paradox: minimalist in form yet maximalist in concept. Using only black, white and geometric shapes, its design achieves instant recognition through simplicity. The logo merges circle and square, bridging opposites (organic\/structured, infinite\/finite) to prove constraints can spark boundless creativity. Scientifically, black and white contain all colour and light, making this minimalism unexpectedly expansive.<\/p>\n<\/div>\n

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The Unclock Festival challenges our time obsession by eliminating clocks and schedules. Its identity features a crossed-out “C” that becomes “unlock,” visualising freedom from time constraints. The “XX:XX” motif represents timeless moments, while crossed-out graphics reject rigid routines. This is an invitation to experience freedom through spontaneity rather than schedules.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n