{"id":3350,"date":"2025-05-30T12:33:30","date_gmt":"2025-05-30T11:33:30","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds25\/?p=3350"},"modified":"2025-05-30T12:33:30","modified_gmt":"2025-05-30T11:33:30","slug":"esme-patterson","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds25\/esme-patterson\/","title":{"rendered":"Esme Patterson"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2025<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Esme Patterson<\/h1>\n<h3>BA Graphic and Communication Design<\/h3>\n<p class=\"studentstatement\">My design career at Leeds has allowed me to explore a range of designs in branding and marketing. My role as a Junior Graphic Assistant at the University has strengthened and broadened my creative interests, guiding my design journey through the final year of the programme. Shown here are some of my final year projects showcasing branding and marketing campaigns.<\/p>\n<div class=\"socialstack\"><span class=\"material-icons md-24\">handshake<\/span><a href=\"#\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/05\/esme-patterson-01_Esme-Patterson.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1240px; --smush-placeholder-aspect-ratio: 1240\/749;\" \/><\/p>\n<p class=\"mfv-caption\">This is a brand project for a new all-female headlining festival called &#8216;Sequoia&#8217;. The premise of the festival is to champion female artists and provide a space for the feminine community to be celebrated. The brand identity is inspired by the DIY Punk aesthetic, embodying a sense of feminine rebellion against a sexist industry, reclaiming female stereotypes to encourage empowerment.<\/p>\n<\/div>\n<p><!--FILE02 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/05\/esme-patterson-02_Esme-Patterson.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1476px; --smush-placeholder-aspect-ratio: 1476\/898;\" \/><\/p>\n<p class=\"mfv-caption\">The assets for this festival branding include digital and print promotional materials. A physical zine that focuses on the festival\u2019s manifesto in a visually engaging form. The merchandise includes ticket stubs and apparel combining the key brand visuals in a new form with the aim to create assets that can act as nostalgic memorabilia.<\/p>\n<\/div>\n<p><!--FILE03 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/05\/esme-patterson-03_Esme-Patterson.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1240px; --smush-placeholder-aspect-ratio: 1240\/892;\" \/><\/p>\n<p class=\"mfv-caption\">This advertising campaign \u2018That\u2019s not Lime\u2019 was created to encourage commuters to use E-bikes with a USP of speed and reliability of Lime bikes over London public transport. The campaign uses a typographic approach with hourglass illustrations to visualise that time is wasted less when commuting with Lime, enforcing the shock factor of commuter\u2019s losing years due to public transport.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n*\/\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2025 Esme Patterson BA Graphic and Communication Design My design career at Leeds has allowed me to explore a range of designs in branding and marketing. My role as a Junior Graphic Assistant at the University has strengthened and broadened my creative interests, guiding my design journey through the final year of the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/esme-patterson\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Esme Patterson&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3350","post","type-post","status-publish","format-standard","hentry","category-ba-graphic-and-communication-design","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/comments?post=3350"}],"version-history":[{"count":1,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3350\/revisions"}],"predecessor-version":[{"id":3374,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3350\/revisions\/3374"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/media?parent=3350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/categories?post=3350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/tags?post=3350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}