{"id":3458,"date":"2025-05-30T21:06:14","date_gmt":"2025-05-30T20:06:14","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds25\/?p=3458"},"modified":"2025-05-30T21:06:14","modified_gmt":"2025-05-30T20:06:14","slug":"paola-vera-morales","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds25\/paola-vera-morales\/","title":{"rendered":"Paola Vera Morales"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2025<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Paola Vera Morales<\/h1>\n<h3>BA Graphic and Communication Design<\/h3>\n<p class=\"studentstatement\">Throughout my time as a Graphic design student, I have valued the freedom to explore bold, thought-provoking topics and pushing creative boundaries to craft work that is both visually striking and meaningful. As an aspiring digital marketer with a passion for creativity, my focus lies in building strong visual identities through branding, social media campaigns, and expressive typography. I\u2019m driven by the desire to bring ideas to life in ways that not only engage audiences but also leave a lasting impact.<\/p>\n<div class=\"socialstack\"><span class=\"material-icons md-24\">handshake<\/span><a href=\"#\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/05\/paola-vera-01.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1980px; --smush-placeholder-aspect-ratio: 1980\/1200;\" \/><\/p>\n<p class=\"mfv-caption\">AI on Paper: A dual-sided magazine service that explores the rapidly evolving world of artificial intelligence from both the latest tech developments, and helping you cope with the changes. This publication is the launch of the subscription service, keeping you in the loop of the AI World. Our manifesto emphasises the aim of the magazine and is at the heart of this publication. This is highlighted through a fold out, which explores contrasting future possibilities with the development of AI.<\/p>\n<\/div>\n<p><!--FILE02 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/05\/paola-vera-02.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1980px; --smush-placeholder-aspect-ratio: 1980\/959;\" \/><\/p>\n<p class=\"mfv-caption\">\n<\/div>\n<p><!--FILE03 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/05\/paola-vera-03.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1960px; --smush-placeholder-aspect-ratio: 1960\/990;\" \/><\/p>\n<p class=\"mfv-caption\">Taking giffgaff\u2019s \u2018Are you on giffgaff or something?\u2019 platform one step further through guerilla marketing. My approach consists of advertising 3 immersive marches in big cities, featuring actors dressed as iconic and nostalgic British characters, e.g. Simon Cowell. The unique guerilla marketing approach is carried with well-known phrases practiced by the chosen characters. This will promote giffgaff\u2019 value of community by blending theme of nostalgia. The social campaign will lift this, as users can participate by using giffgaff\u2019s funny nostalgic filters paired with the phrases which have the brand \u2018giffgaff\u2019 incorporated.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n*\/\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2025 Paola Vera Morales BA Graphic and Communication Design Throughout my time as a Graphic design student, I have valued the freedom to explore bold, thought-provoking topics and pushing creative boundaries to craft work that is both visually striking and meaningful. As an aspiring digital marketer with a passion for creativity, my focus &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/paola-vera-morales\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Paola Vera Morales&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3458","post","type-post","status-publish","format-standard","hentry","category-ba-graphic-and-communication-design","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/comments?post=3458"}],"version-history":[{"count":1,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3458\/revisions"}],"predecessor-version":[{"id":3578,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3458\/revisions\/3578"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/media?parent=3458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/categories?post=3458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/tags?post=3458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}