{"id":3806,"date":"2025-06-02T11:27:07","date_gmt":"2025-06-02T10:27:07","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds25\/?p=3806"},"modified":"2025-06-02T11:43:02","modified_gmt":"2025-06-02T10:43:02","slug":"fionn-oneill","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds25\/fionn-oneill\/","title":{"rendered":"Fionn O&#8217;Neill"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2025<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Fionn O&#8217;Neill <\/h1>\n<h3>BA Sustainable Fashion<\/h3>\n<p class=\"studentstatement\">My work specialises in branding identities and omnichannel campaign rollouts, including both static and motion assets. I have worked in my role as a Junior Creative Artworker at Gymshark alongside my final year studies and this has given me invaluable industry experience and moulded me into a conscientious creative with a keen eye for detail and a love for creating stunning brand communications &#038; experiences.<\/p>\n<div class=\"socialstack\"><span class=\"material-icons md-24\">handshake<\/span><a href=\"https:\/\/www.linkedin.com\/in\/fionn-o-neill-14599b269\/\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/06\/Fion-O-Neill-01.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1664px; --smush-placeholder-aspect-ratio: 1664\/1190;\" \/><\/p>\n<p class=\"mfv-caption\">The aim for this project was to create a product as sustainable as possible without sac rificing the performane of the garment. This explored the development and design of a sustainable high performance racing swimsuit for Speedo. Driven by technical re search, consumer profiling, and analysis of exsiting market products, the final design adress performance requirements and environmental impact. The final concept inte grates Lycra T400 for durable stretch and recovery, seamless construction reducing waste, and Empel water-repellent finish. Inetgrated functinal zones enhance athelet performance. while end-of-life considerations, take back scheme and recyclability ex tend the garment lifespan and increased sustainability The outcome is a fully resolved specification, balancing elite perfrmance and brand align ment with sustainability.<\/p>\n<\/div>\n<p><!--FILE02 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-content\/uploads\/2025\/06\/Fion-O-Neill-02.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1504px; --smush-placeholder-aspect-ratio: 1504\/1774;\" \/><\/p>\n<p class=\"mfv-caption\">This project presents a vision of the fashion industry in 2035 informed by current research. Using future casting, the aim was to identfiy emerging signals from the current global fash ion system in order to contruct a plausible scenario for the industry\u2019s evolution. The resulting vision explores the shift towards a fully distributed manufacturing model, driven by digitalisation and geopolitical instability. This includes smart microfactories local to consumers working paralell with AI blockchain technology, the Internet of Things and virtual relaity. This shift will transform retail by replacing traditoinal shops with digital showrooms and phygital garments, offer ing immersive, customisable shopping experiences while sig nificantly reducing overproducion and inventory waste. Imag es provide a visual reprensentation of the future vision. This integrated system enables full transparacency, tracking and traceability, creating a more resilient and sustainable fu ture for fashion.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n*\/\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2025 Fionn O&#8217;Neill BA Sustainable Fashion My work specialises in branding identities and omnichannel campaign rollouts, including both static and motion assets. I have worked in my role as a Junior Creative Artworker at Gymshark alongside my final year studies and this has given me invaluable industry experience and moulded me into a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds25\/fionn-oneill\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fionn O&#8217;Neill&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-3806","post","type-post","status-publish","format-standard","hentry","category-ba-sustainable-fashion","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/comments?post=3806"}],"version-history":[{"count":1,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3806\/revisions"}],"predecessor-version":[{"id":3843,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/posts\/3806\/revisions\/3843"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/media?parent=3806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/categories?post=3806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds25\/wp-json\/wp\/v2\/tags?post=3806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}