{"id":3912,"date":"2026-05-25T16:23:02","date_gmt":"2026-05-25T15:23:02","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds26\/?p=3912"},"modified":"2026-05-25T16:23:02","modified_gmt":"2026-05-25T15:23:02","slug":"mycah-walker","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds26\/mycah-walker\/","title":{"rendered":"Mycah Walker"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2026<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Mycah Walker<\/h1>\n<h3>BA Art and Design<\/h3>\n<p class=\"studentstatement\">Exploring consumerism, control and appearance through a fictional beauty supplement pop-up shop inspired by contemporary wellness and self-optimisation trends through consumption. Combining graphic design, animation and video editing to create exaggerated yet believable advertising visuals that question trust, persuasion and the influence of branding.<\/p>\n<div class=\"socialstack\"><span class=\"material-icons md-24\">handshake<\/span><a href=\"https:\/\/www.instagram.com\/mycah_w?utm_source=qr\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Mycah-Walker-AD-01_Mycah-Walker-scaled.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1810px; --smush-placeholder-aspect-ratio: 1810\/2560;\" \/><\/p>\n<p class=\"mfv-caption\">This pop-up shop installation features three promotional posters and a website created to advertise the fictional supplement brand GlamVite. The visuals were developed using Blender, Photoshop and Illustrator to reflect the manufactured aesthetics of contemporary beauty and wellness advertising.<\/p>\n<\/div>\n<p><!--FILE02 VIDEO--><\/p>\n<div class=\"mediafileviewer mfvvideos\"><video width=\"100%\" height=\"auto\" controls><source src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Mycah-Walker-AD-02_Mycah-Walker.mp4\" type=\"video\/mp4\">Your browser does not support the video tag.<\/video><\/p>\n<p class=\"mfv-caption\">This 30-second advertisement is displayed on a continuous loop to quickly capture the viewer\u2019s attention through upbeat audio, animation and product promotion. The video reinforces the brand\u2019s messaging surrounding self-optimisation and improvement through consumption, mimicking the fast-paced nature of commercial advertising.<\/p>\n<\/div>\n<p><!--FILE03 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Mycah-Walker-AD-03_Mycah-Walker-scaled.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2000;\" \/><\/p>\n<p class=\"mfv-caption\">Also featuring a product display shelf and a tester station to encourage audience interaction and engagement with the brand. By allowing viewers to physically explore the products within the space, the pop-up shop becomes more immersive and visually convincing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n*\/\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2026 Mycah Walker BA Art and Design Exploring consumerism, control and appearance through a fictional beauty supplement pop-up shop inspired by contemporary wellness and self-optimisation trends through consumption. Combining graphic design, animation and video editing to create exaggerated yet believable advertising visuals that question trust, persuasion and the influence of branding. handshakeConnect with &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/mycah-walker\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mycah Walker&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3912","post","type-post","status-publish","format-standard","hentry","category-ba-art-and-design","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/3912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/comments?post=3912"}],"version-history":[{"count":2,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/3912\/revisions"}],"predecessor-version":[{"id":4457,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/3912\/revisions\/4457"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/media?parent=3912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/categories?post=3912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/tags?post=3912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}