{"id":4709,"date":"2026-05-29T08:48:11","date_gmt":"2026-05-29T07:48:11","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds26\/?p=4709"},"modified":"2026-05-29T09:20:24","modified_gmt":"2026-05-29T08:20:24","slug":"annika-ho","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds26\/annika-ho\/","title":{"rendered":"Annika Ho"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2026<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Annika Ho<\/h1>\n<h3>BA Fashion Marketing<\/h3>\n<p class=\"studentstatement\">\n<div class=\"socialstack\"><span class=\"material-icons md-24\">handshake<\/span><a href=\"https:\/\/www.linkedin.com\/in\/annika-ho-509996198\/\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01 VIDEO--><\/p>\n<div class=\"mediafileviewer mfvvideos\"><video width=\"100%\" height=\"auto\" controls><source src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Annika-Ho-FM-01_Annika-Ho.mp4\" type=\"video\/mp4\">Your browser does not support the video tag.<\/video><\/p>\n<p class=\"mfv-caption\">Hi, I\u2019m Annika, Class of 2026. KREDIA is my final-year fashion-tech SaaS project, created to make sustainable fashion clearer through an A\u2013E grading system. The project showcases my ability to balance strategic thinking and creative innovation across B2B and B2C marketing, demonstrating the breadth and depth of my skill set While my showreel and website highlight my interest in design and visual storytelling.<\/p>\n<\/div>\n<p><!--FILE02 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Annika-Ho-FM-02_Annika-Ho.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1980px; --smush-placeholder-aspect-ratio: 1980\/1200;\" \/><\/p>\n<p class=\"mfv-caption\">The brief was to develop an innovative communication strategy for a new brand, supported by an integrated marketing communications plan. KREDIA is designed as a commercial lock-in ecosystem: KREDIA Catalogue centralises sustainability R&#038;D data, KREDIA Index converts verified product data into A\u2013E grades and consumer-facing labels, while KREDIA Intelligence supports brand improvement through AI-powered advisory tools.<\/p>\n<\/div>\n<p><!--FILE03 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Annika-Ho-FM-03_Annika-Ho.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1980px; --smush-placeholder-aspect-ratio: 1980\/1200;\" \/><\/p>\n<p class=\"mfv-caption\">KREDIA\u2019s campaign strategy balances B2B and B2C communication. The B2B strategy focuses on trust, commercial value, and relationship-building through thought leadership, trade shows, outreach, and pilot partnerships. The B2C strategy showcases the product label within everyday fashion contexts and pop culture relevance. Together, both approaches drive brand adoption while building consumer awareness, demand, and the long-term ecosystem value behind the KREDIA-verse.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n*\/\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2026 Annika Ho BA Fashion Marketing handshakeConnect with Your browser does not support the video tag. Hi, I\u2019m Annika, Class of 2026. KREDIA is my final-year fashion-tech SaaS project, created to make sustainable fashion clearer through an A\u2013E grading system. The project showcases my ability to balance strategic thinking and creative innovation across &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/annika-ho\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Annika Ho&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4709","post","type-post","status-publish","format-standard","hentry","category-ba-fashion-marketing","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/comments?post=4709"}],"version-history":[{"count":2,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4709\/revisions"}],"predecessor-version":[{"id":4777,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4709\/revisions\/4777"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/media?parent=4709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/categories?post=4709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/tags?post=4709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}