{"id":4711,"date":"2026-05-29T13:24:29","date_gmt":"2026-05-29T12:24:29","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds26\/?p=4711"},"modified":"2026-05-29T13:25:59","modified_gmt":"2026-05-29T12:25:59","slug":"mia-mcdermott","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds26\/mia-mcdermott\/","title":{"rendered":"Mia McDermott"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2026<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Mia McDermott<\/h1>\n<h3>BA Fashion Marketing<\/h3>\n<p class=\"studentstatement\">I am a final-year Fashion Marketing student at the University of Leeds and was the Chief Executive of Leeds RAG Fashion Show 2026, one of the largest student-led fashion shows in the UK. I am most interested in the part of brand building that happens before anything is made, the cultural intelligence, the consumer insight, the decision to do less rather than more. Tied. started with a small observation and became a brand I would genuinely want to exist.<\/p>\n<div class=\"socialstack\"><span class=\"material-icons md-24\">handshake<\/span><a href=\"https:\/\/www.instagram.com\/_.miamcdermott\/\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Mia-mcdermott-FM1_Mia-McDermott-scaled.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1735;\" \/><\/p>\n<p class=\"mfv-caption\">Tied. is a design-led accessories brand built around a single everyday problem. The hairband lives on the wrist, functional, necessary but completely unconsidered. It disrupts an otherwise intentional look and has never been designed for the woman who wears it. Multiple bracelet styles each hold a hair tie discreetly on the wrist. Positioned within affordable luxury, Tied. creates a permanent solution to a problem every woman has normalised.<\/p>\n<\/div>\n<p><!--FILE02 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Mia-Mcdermott-FM-2_Mia-McDermott-scaled.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1735;\" \/><\/p>\n<p class=\"mfv-caption\">Tied. launches through OOH across London. The Amnesty Box follows: five guerrilla installations where depositing a hairband unlocks exclusive access to the Studio launch. Every donation is recycled through Kapadaa, a London-based textile recycling partner.<\/p>\n<\/div>\n<p><!--FILE03 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Mia-Mcdermott-FM-3_Mia-McDermott-scaled.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1735;\" \/><\/p>\n<p class=\"mfv-caption\">A trend forecasting report developed for BITE Studios, a Swedish luxury womenswear brand. Focused on the emerging ReGenMode zeitgeist, modular wear, elevated basics and minimalism with detail. The report forecasts consumer demand for Spring\/Summer 2026, identifying a cultural shift toward considered, timeless dressing as fast fashion continues to decline.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n*\/\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2026 Mia McDermott BA Fashion Marketing I am a final-year Fashion Marketing student at the University of Leeds and was the Chief Executive of Leeds RAG Fashion Show 2026, one of the largest student-led fashion shows in the UK. I am most interested in the part of brand building that happens before anything &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/mia-mcdermott\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mia McDermott&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4711","post","type-post","status-publish","format-standard","hentry","category-ba-fashion-marketing","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/comments?post=4711"}],"version-history":[{"count":3,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4711\/revisions"}],"predecessor-version":[{"id":4864,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4711\/revisions\/4864"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/media?parent=4711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/categories?post=4711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/tags?post=4711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}