{"id":4827,"date":"2026-05-29T13:11:27","date_gmt":"2026-05-29T12:11:27","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds26\/?p=4827"},"modified":"2026-05-29T13:12:02","modified_gmt":"2026-05-29T12:12:02","slug":"natasha-griffiths","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds26\/natasha-griffiths\/","title":{"rendered":"Natasha Griffiths"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2026<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Natasha Griffiths<\/h1>\n<h3>BA Graphic and Communication Design<\/h3>\n<p class=\"studentstatement\">From developing a digital platform designed for modern cat care, to encouraging local responsibility for biodiversity, my work explores the relationship among people, animals, and the environment. Through branding and visual communication, I love to create thoughtful, accessible experiences with meaningful impact.<\/p>\n<div class=\"socialstack\"><span class=\"material-icons md-24\">handshake<\/span><a href=\"https:\/\/portfolio-natasha-griffiths.netlify.app\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Natasha-Griffiths-GCD-01_Natasha-Griffiths.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1980px; --smush-placeholder-aspect-ratio: 1980\/1200;\" \/><\/p>\n<p class=\"mfv-caption\">Cato Club &#8211; App Concept Developed in response to a brief focused on solving a real-world issue through an independent design project, \u2018Cato Club\u2019 explores how branding and digital design can support responsible cat ownership. The platform responds to growing concerns around impulsive cat adoption and overlooked care responsibilities by encouraging more informed adoption decisions while helping owners better understand and manage their cat\u2019s health, behaviour and well-being over time.<\/p>\n<\/div>\n<p><!--FILE02 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Natasha-Griffiths-GCD-02_Natasha-Griffiths.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1980px; --smush-placeholder-aspect-ratio: 1980\/1200;\" \/><\/p>\n<p class=\"mfv-caption\">Cato Club &#8211; Ad Campaign Supported by a humorous awareness campaign designed to confront the serious issue of cat negligence to audiences, the project creates a connected system of branding, advertising and app design that communicates the importance of understanding a cat\u2019s needs, while building a recognisable and memorable brand experience.<\/p>\n<\/div>\n<p><!--FILE03 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/Natasha-Griffiths-GCD-03_Natasha-Griffiths.png\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1980px; --smush-placeholder-aspect-ratio: 1980\/1200;\" \/><\/p>\n<p class=\"mfv-caption\">Seeded Paper Guide &#8211; Print, Illustration and Copywriting This leaflet prototype that tackles the UK\u2019s wildflower crisis by embedding the solution into the design itself. Made from seeded paper, the leaflet ensures that when planted, or simply \u2018thrown in the dirt\u2019 &#8211; it grows into wildflowers, improving pollinator populations in the UK.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n*\/\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2026 Natasha Griffiths BA Graphic and Communication Design From developing a digital platform designed for modern cat care, to encouraging local responsibility for biodiversity, my work explores the relationship among people, animals, and the environment. Through branding and visual communication, I love to create thoughtful, accessible experiences with meaningful impact. handshakeConnect with Cato &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/natasha-griffiths\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Natasha Griffiths&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4827","post","type-post","status-publish","format-standard","hentry","category-ba-graphic-and-communication-design","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/comments?post=4827"}],"version-history":[{"count":2,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4827\/revisions"}],"predecessor-version":[{"id":4839,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4827\/revisions\/4839"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/media?parent=4827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/categories?post=4827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/tags?post=4827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}