{"id":4891,"date":"2026-05-29T14:24:43","date_gmt":"2026-05-29T13:24:43","guid":{"rendered":"https:\/\/www.schoolofdesignleeds.com\/ds26\/?p=4891"},"modified":"2026-05-29T14:24:43","modified_gmt":"2026-05-29T13:24:43","slug":"elizabeth-fox","status":"publish","type":"post","link":"https:\/\/www.schoolofdesignleeds.com\/ds26\/elizabeth-fox\/","title":{"rendered":"Elizabeth Fox"},"content":{"rendered":"<div class=\"sitecontainer\">\n<div class=\"pagecontainer\">\n<h4 class=\"homepage-heading-h4\">Degree Show 2026<\/h4>\n<div class=\"postcontainer\">\n<h1 class=\"thestudentpostname\" id=\"studentpostname\">Elizabeth Fox<\/h1>\n<h3>BA Graphic and Communication Design<\/h3>\n<p class=\"studentstatement\">Beth Fox is a graphic designer with a love for motion design and printed media, creating work that combines clean visuals with a thoughtful, hands-on approach. She enjoys exploring how movement, typography, and physical materials can work together to make design feel more engaging and memorable.<\/p>\n<div class=\"socialstack\"><span class=\"material-icons md-24\">handshake<\/span><a href=\"https:\/\/www.instagram.com\/bethfoxdesign\/\" target=\"_blank\" rel=\"noopener\">Connect with <span id=\"withme\"><\/span><\/a><\/div>\n<p><!--FILE01 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/elizabeth-fox-GCD-01.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1163;\" \/><\/p>\n<p class=\"mfv-caption\">This project explores the growing presence of generative AI within the creative industry and the concerns it raises for designers and creative practice. The booklet is designed to feel handmade and imperfect, contrasting the polished aesthetic often associated with AI-generated design. Physical and experimental processes create a tactile outcome, with disrupted and obscured elements reflecting current uncertainty within the industry. <\/p>\n<\/div>\n<p><!--FILE02 IMG--><\/p>\n<div class=\"mediafileviewer mfvimages\"><img decoding=\"async\" loading =\"lazy\" data-src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/elizabeth-fox-GCD-02.jpg\" width=\"100%\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1163;\" \/><\/p>\n<p class=\"mfv-caption\">References to prehistoric cave hand paintings highlight the long history of human expression, while the contrast between clean and distressed typography explores the tension between digital precision and human creativity. The booklet encourages engagement through materiality and interaction. Rather than completely rejecting AI, the project aims to encourage reflection on originality and the ongoing importance of human creativity within contemporary design practice.<\/p>\n<\/div>\n<p><!--FILE03 VIDEO--><\/p>\n<div class=\"mediafileviewer mfvvideos\"><video width=\"100%\" height=\"auto\" controls><source src=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-content\/uploads\/2026\/05\/elizabeth-fox-GCD-03.mp4\" type=\"video\/mp4\">Your browser does not support the video tag.<\/video><\/p>\n<p class=\"mfv-caption\">Fusion is a flavoured peanut butter brand aimed at a Gen Z audience. The project moves away from traditional health-focused branding to something more expressive and culturally relevant. The motion design for this project aimed to be fun and upbeat, and create a more inviting and energetic feeling surrounding a currently very diet-culture based food item.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>\ndocument.getElementById(\"withme\").innerHTML = document.getElementById(\"studentpostname\").innerHTML;\ndocument.addEventListener(\"scroll\", function(){\nvar sitedescription = document.querySelector(\".site-description\");\nvar studenttitle = document.getElementById(\"studentpostname\");\nif(window.pageYOffset > 100){\nsitedescription.classList.add(\"highlightstudentname\");\nsitedescription.innerHTML = studenttitle.innerHTML;\n}\nif(window.pageYOffset < 100){\nsitedescription.classList.remove(\"highlightstudentname\");\nsitedescription.innerHTML = \"School of Design, University of Leeds\";\n}\n});\n\/*Heart a submission\nlet theheart = document.getElementById(\"heartsvg\"); \/\/ assign the SVG class to a variable called theheart\nlet lsheart = localStorage.getItem(\"onheart\"); \/\/ access a key called onheart in LS, and assign it to a variable called lsheart\nlet heartmsg = document.getElementById(\"heartmessage\");\nconst enableheart = () => { \/\/ create a function to colour in the SVG when the SVG is clicked\ntheheart.classList.add(\"activeheart\"); \/\/ tell the function to add a class to the SVG that will add colour\nheartmsg.innerHTML = \"You liked this submission\";\nheartmsg.classList.add(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"enabled\"); \/\/ activate LS with the key and a value, hereby called enabled\n};\nconst disableheart = () => { \/\/ create a function to remove colour from the SVG when the SVG is clicked\ntheheart.classList.remove(\"activeheart\"); \/\/ tell the function to remove the class from the SVG that added colour\nheartmsg.innerHTML = \"Like this submission\";\nheartmsg.classList.remove(\"addpinkcolor\");\nlocalStorage.setItem(\"onheart\", \"disabled\"); \/\/ activate LS with the same key but a new value, hereby called disabled\n};\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled then...\nenableheart(); \/\/ ...run the enableheart function, which adds the class to the SVG\n}\ntheheart.addEventListener(\"click\", function(){ \/\/ when the SVG is clicked...\nlsheart = localStorage.getItem(\"onheart\"); \/\/ ...I think the LS needs to run on itself\nif(lsheart === \"enabled\"){ \/\/ if the LS key has a value of enabled...\ndisableheart(); \/\/ ...run the function that changes the LS value to disabled\n} else { \/\/ otherwise...\nenableheart(); \/\/ ...run the function that changes the LS value to enabled\n}\n});\n*\/\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Degree Show 2026 Elizabeth Fox BA Graphic and Communication Design Beth Fox is a graphic designer with a love for motion design and printed media, creating work that combines clean visuals with a thoughtful, hands-on approach. She enjoys exploring how movement, typography, and physical materials can work together to make design feel more engaging and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.schoolofdesignleeds.com\/ds26\/elizabeth-fox\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Elizabeth Fox&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4891","post","type-post","status-publish","format-standard","hentry","category-ba-graphic-and-communication-design","entry"],"_links":{"self":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/comments?post=4891"}],"version-history":[{"count":1,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4891\/revisions"}],"predecessor-version":[{"id":4925,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/posts\/4891\/revisions\/4925"}],"wp:attachment":[{"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/media?parent=4891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/categories?post=4891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schoolofdesignleeds.com\/ds26\/wp-json\/wp\/v2\/tags?post=4891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}