AI x Fashion 2035: An exploration of how artificial intelligence is reshaping the fashion industry by predicting trends, personalising recommendations, and enabling virtual fittings, with the aim of reducing overproduction and creating a sustainable, data-driven fashion ecosystem by 2035.

Sustainable Modular Hat: In traditional baseball cap designs, the plastic brim panels are usually fixed and encapsulated within each cap. Does this mean that the brim material is wasted repeatedly when a user owns multiple hats? This project aims to solve that problem by proposing a sustainable and modular hat structure: through removable and reusable brim inserts, a single plastic brim can be shared across several different hat bodies, reducing material waste at the source. The brim of each hat is equipped with a hidden pocket, allowing the user to insert or remove the plastic brim plate depending on how they want to wear it, without the insert for a soft, natural, casual style, or with the insert for a firmer, more structured brim with stronger shading. This structure not only enhances the functional flexibility of the hat but also extends the product life cycle.

ZARA Pre-Owned Pro: The project aims to reduce Zara’s “greenwashing” and help the brand transition towards sustainability by upgrading its existing Pre-Owned platform to Pre-Owned Pro, adding supply chain transparency, promoting the circular economy, and optimising waste management. Key initiatives include partial supply chain transparency, the implementation of a second-hand trading platform, and the promotion of clothing repair and recycling programmes, while maximising user growth on the platform. These innovative solutions not only meet the needs of young, environmentally conscious consumers aged 18–35 but also enhance brand image and market competitiveness.