This is a brand project for a new all-female headlining festival called ‘Sequoia’. The premise of the festival is to champion female artists and provide a space for the feminine community to be celebrated. The brand identity is inspired by the DIY Punk aesthetic, embodying a sense of feminine rebellion against a sexist industry, reclaiming female stereotypes to encourage empowerment.

The assets for this festival branding include digital and print promotional materials. A physical zine that focuses on the festival’s manifesto in a visually engaging form. The merchandise includes ticket stubs and apparel combining the key brand visuals in a new form with the aim to create assets that can act as nostalgic memorabilia.

This advertising campaign ‘That’s not Lime’ was created to encourage commuters to use E-bikes with a USP of speed and reliability of Lime bikes over London public transport. The campaign uses a typographic approach with hourglass illustrations to visualise that time is wasted less when commuting with Lime, enforcing the shock factor of commuter’s losing years due to public transport.