UniFlex Project: The UniFlex Project can serve as an innovative and sustainable solution and is a key strategy for Uniqlo to increase the brand’s profitability and long-term competitiveness in the market. The project drives Uniqlo’s comprehensive sustainable transformation through modular apparel design, an on-demand production model, a localized supply chain, a monthly subscription service, and a recycling mechanism. From the consumer’s perspective, modular design and subscription services can meet their demand for personalised and sustainable fashion. In addition, from a social perspective, the implementation of localised production can create more employment opportunities. Furthermore, from an economic perspective, the monthly subscription service provides a stable and predictable income for shareholders and the company.

The LDS Tee and Football-Inspired Design: This project aims to propose a sustainably printed T-shirt that combines Leeds football culture, addressing the sustainability challenges currently faced by the fashion industry and developing an innovative, eco-friendly alternative to conventional clothing. This printed T-shirt is named the LDS Tee and primarily uses recycled cotton and recycled polyester fibres as raw materials, thereby reducing dependence on natural resources. Furthermore, the graphic design of the LDS Tee is inspired by Leeds United Football Club and incorporates the Yorkshire Rose pattern as a regional cultural element. The main target customers for the sustainable LDS Tee are young consumers who love football culture and are environmentally conscious. The LDS Tee effectively meets consumers’ interest in local culture while serving as sustainable clothing that offers both recyclability and fashionability.