The image illustrates a mock-up of the self-guided tour app, showcasing how users can download and navigate the experience. A digital campus map highlights poster locations, while the camera feature enables students to scan posters and unlock Augmented Reality interactions. The badge section tracks their progress, displaying collected and uncollected badges as they explore the campus independently.

This moment showcases a user interacting with the Augmented Reality feature at The Edge building. After scanning the physical poster, they have tapped on the building icon to unlock a digital badge.

Featured here is a demonstration of how the tour’s visual identity could extend into branded merchandise. This flag concept showcases the scalability of the iconography across physical assets around campus. By reinforcing brand recognition and inviting further engagement, it exemplifies the flexibility and cohesion of the design system beyond its digital roots.