Degree Show 2025
Limingyue Gao
BA Graphic and Communication Design
Four years of study in the university helped me develop the concept of graphic design. It is more than a design subject to me – a way of expression and connection. I like to use simple, clean, and typography-based design style in my work. Illustration is also one of my passion to show the design ideas. I believe graphic design can be a solution to problems and my work would contribute.
The manifesto for Grandpa Community is my final project. It creates a brand identity for an ideal community that is built for both old and young people without age discrimination. It aims to offer an opportunity for elders to be involved in the modern life experiences with facilities that is designed to be elder-friendly.
Each illustration is a task card for the interactive Q&A card game “We don’t feel the loss anymore”, which aims to comfort the grief of people who has family loss. It focuses on people experiencing losing someone because of the sadness they suffer after the funeral. The colourful illustration provides a relaxing and interesting vibe for participants compared to the serious death topic.
To bring the sportswear brand On to younger audiences, introduce Swiss engineering, and spread the message of “Feel nothing, to feel everything.”, this advertising campaign design aims at making people enjoy and capture the highlight moment in their exercising time with On apparel.