AI on Paper: A dual-sided magazine service that explores the rapidly evolving world of artificial intelligence from both the latest tech developments, and helping you cope with the changes. This publication is the launch of the subscription service, keeping you in the loop of the AI World. Our manifesto emphasises the aim of the magazine and is at the heart of this publication. This is highlighted through a fold out, which explores contrasting future possibilities with the development of AI.

Taking giffgaff’s ‘Are you on giffgaff or something?’ platform one step further through guerilla marketing. My approach consists of advertising 3 immersive marches in big cities, featuring actors dressed as iconic and nostalgic British characters, e.g. Simon Cowell. The unique guerilla marketing approach is carried with well-known phrases practiced by the chosen characters. This will promote giffgaff’ value of community by blending theme of nostalgia. The social campaign will lift this, as users can participate by using giffgaff’s funny nostalgic filters paired with the phrases which have the brand ‘giffgaff’ incorporated.