I feel: is an emotion-aware diffuser brand designed to support mental wellbeing through everyday interactions. It centres on recognising and labelling emotions in the present moment, shifting emotional care from something that must be actively managed to something that can be passively experienced. The project is realised through a connected system of packaging, diffuser label, emotional checklist leaflet, and spatial experience, forming a continuous journey of emotional awareness.

Dear Art Lover is a personalised illustration-based city guide that encourages exploration of Leeds through local art spaces and hands-on creative activities. It turns the city into a space of discovery, making local illustration culture more visible, accessible, and engaging through a personal creative journey. Creative challenges, such as using only dots or a single colour, encourage experimentation and transform observation into an active creative process.