Success starts with a doodle- where could your ideas take you? A campaign in collaboration with Staedtler to promote the pencil. Stickers for your suitcase form one of the transport-centred touchpoints. The doodle style injects fun into commuters’ daily routine and promotes the pencil as a vehicle for creative potential. Other touchpoints include subway poster installations and sponsored vehicle wraps.

The Root Cause is a volunteer-led community feast with a mission to fight food waste and help locals connect with cooking. The campaign includes large-scale posters and social media posts. This campaign identity is inspired by screen-printed protest posters.

An illustrated spread from the Brothers’ Grimm tale, The Seven Ravens. The hand-drawn illustrations are influenced by Art Nouveau, folklore and eldritch horror works.