Cato Club – App Concept Developed in response to a brief focused on solving a real-world issue through an independent design project, ‘Cato Club’ explores how branding and digital design can support responsible cat ownership. The platform responds to growing concerns around impulsive cat adoption and overlooked care responsibilities by encouraging more informed adoption decisions while helping owners better understand and manage their cat’s health, behaviour and well-being over time.

Cato Club – Ad Campaign Supported by a humorous awareness campaign designed to confront the serious issue of cat negligence to audiences, the project creates a connected system of branding, advertising and app design that communicates the importance of understanding a cat’s needs, while building a recognisable and memorable brand experience.

Seeded Paper Guide – Print, Illustration and Copywriting This leaflet prototype that tackles the UK’s wildflower crisis by embedding the solution into the design itself. Made from seeded paper, the leaflet ensures that when planted, or simply ‘thrown in the dirt’ – it grows into wildflowers, improving pollinator populations in the UK.