Degree Show 2026
Elizabeth Fox
BA Graphic and Communication Design
Beth Fox is a graphic designer with a love for motion design and printed media, creating work that combines clean visuals with a thoughtful, hands-on approach. She enjoys exploring how movement, typography, and physical materials can work together to make design feel more engaging and memorable.
This project explores the growing presence of generative AI within the creative industry and the concerns it raises for designers and creative practice. The booklet is designed to feel handmade and imperfect, contrasting the polished aesthetic often associated with AI-generated design. Physical and experimental processes create a tactile outcome, with disrupted and obscured elements reflecting current uncertainty within the industry.
References to prehistoric cave hand paintings highlight the long history of human expression, while the contrast between clean and distressed typography explores the tension between digital precision and human creativity. The booklet encourages engagement through materiality and interaction. Rather than completely rejecting AI, the project aims to encourage reflection on originality and the ongoing importance of human creativity within contemporary design practice.
Fusion is a flavoured peanut butter brand aimed at a Gen Z audience. The project moves away from traditional health-focused branding to something more expressive and culturally relevant. The motion design for this project aimed to be fun and upbeat, and create a more inviting and energetic feeling surrounding a currently very diet-culture based food item.