Degree Show 2023
BA Graphic and Communication Design
ParkLink was my independent project for final year, combining my passion for the outdoors with Graphic Design. ParkLink is a new rail network in the UK linking major cities to national parks aiming to reconnect those previously disconnected from the UKs outdoor green spaces. The visual identity embraces contemporary youthful visuals whilst celebrating historic maps and guidebooks. Designed outcomes include the promotional posters to introduce the service, and pocket guides to highlight key points of interest to the audience without a need for prior knowledge and experience. Together they create a holistic brand experience to promote connection with the outdoors.