The Byline is a print fashion and lifestyle publication which prides itself on 100% human-crafted quality journalism in the current era of AI-dominated content. Designed to eliminate digital fatigue and mistrust in journalism amongst Gen Z and Millennials; The Byline emphasises authenticity and slow media to promote more intentional media consumption. Here are 2 campaigns designed using a varied range of communication tools.

As an expansion of GANNI’s S/S25 range; the forecast report of Glow-Getter focuses on expressing your individuality through your style. Each piece designed is unisex; with interchangeable patches and adaptable zip on/off elements aiding the transition between spring and summer.

#AdiAcceleration focuses on expanding Adidas’ luxury consumer group through a collaboration with the luxury sport of Formula One. The collaboration features limited edition tracksuits and shoes to match each driver as well as a diverse campaign across multiple platforms.