Degree Show 2023
Chunxu Ye
MA Advertising and Design
Hi My name is Chunxu Ye. And my work is about an integrated campaign for a Chinese make up brand called Kaleidos, including promotion on digital medias and offline activities for better experience.
Graphic design of three posters for digital medias(Instagram and TikTok) and OOH advertisement, including recreation artwork of David and Venus, as well as a poster for offline activities using brand colours.
Merchandise design for Kaleidos, including waterproof stickers, canvas bags and wrapping papers for injecting amusement while strengthening the brand’s lasting impact.