Chunxu Ye

Degree Show 2023

Chunxu Ye

MA Advertising and Design

Hi My name is Chunxu Ye. And my work is about an integrated campaign for a Chinese make up brand called Kaleidos, including promotion on digital medias and offline activities for better experience.

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Graphic design of three posters for digital medias(Instagram and TikTok) and OOH advertisement, including recreation artwork of David and Venus, as well as a poster for offline activities using brand colours.

Merchandise design for Kaleidos, including waterproof stickers, canvas bags and wrapping papers for injecting amusement while strengthening the brand’s lasting impact.