Degree Show 2023
BA Graphic and Communication Design
My work brings about conceptual thinking into visually compelling designs, typically challenging conventions. Primarily, my work focuses on branding, advertising, and the strategy behind rolling out new brands.
New Rules is a branding project for women’s football that seeks new opportunities to tackle, engage and leverage the untapped market: Male football fans. The brand adopts an unpretentious, unapologetic, and slightly rebellious approach in its disrespect to the limits of its category, seeking a new way of speaking to male football fans.