Degree Show 2023
MA Advertising and Design
Lunchables Life is an AR app that allows children to explore the outside world to discover larger-than-life creations made using Lunchables’ Products. Lunchables Life works to push the Lunchables Branding further through added gamification, working to create more moments of play for American kids. The app tracks the player’s location and has ‘builds’ for the children to find. Once at the build, they can use AR to view it within the real world, before collecting and adding to their Toy Box.