Degree Show 2026
Charlie Reader
BA Graphic and Communication Design
My name is Charlie Reader and I am a final-year student at the University of Leeds, studying for a BA in Graphic & Communication Design. My project centres on creating the visual identity for an SPF brand, RAW, responding to a growing climate anxiety and UV awareness among young audiences. Using physical and printed outputs such as product packaging, signage, sticker illustrations, and t-shirts, RAW repositions sun protection as expressive, desirable, and identity-led rather than purely functional. The brand combines unconventional meat aesthetics, handmade processes, and provocative visuals to transform suncream from clinical into a culturally engaging cosmetic.
Brand photograph of RAW’s SPF 50 packaging and cosmetic tube. The recurring juxtaposition of raw meat with suncream products intentionally contrasts grotesqueness with playfulness, creating a disruptive, humorous, and intriguing visual identity.
Brand photograph showcasing RAW’s sticker illustrations, designed in Adobe Illustrator and then printed on adhesive paper, and t-shirt design, printed using dye sublimation, all made using School of Design equipment.
Brand photograph showcasing RAW’s wordmark sign, laser-cut from MDF and then spray-painted in the brand colours in the School of Design. Using suncream as ‘facial contouring’ also reinforces the link back to skin protection.