Degree Show 2023
Kavya Komma
MA Advertising and Design
“Know your essential element” is a pop-up store designed for Forest Essentials. The campaign aims to provide a unique multi-sensory experience for the target audience.
![](https://www.schoolofdesignleeds.com/degreeshow-2023/wp-content/uploads/2023/09/Kavya-Komma-01_Kavya-Komma.png)
The brief for the campaign was to create a unique experiential campaign for Forest Essentials to reach millennials. The main insight for this target group was – they are seeking new experiences and are willing to pay more if the brand offers a personalised experience.
![](https://www.schoolofdesignleeds.com/degreeshow-2023/wp-content/uploads/2023/09/Kavya-Komma-02_Kavya-Komma.png)
The concept “Know your essential element” is a pop-up store which highlights the concept of Dosha – that everyone is made up of 3 energies/elements (Wind, Fire and Earth) and it determines our way of life. The pop-up store has 3 different rooms that are designed to capture these 3 elements respectively.
![](https://www.schoolofdesignleeds.com/degreeshow-2023/wp-content/uploads/2023/09/Kavya-Komma-03_Kavya-Komma.png)
Product photography/Art Direction is curated to align with the concept. The campaign is promoted through Outdoor Posters, Social Media and Magazine Ads.