GOOD BUOY: GOOD BUOY is a sustainable, slow-fashion swimwear company, manifested from the belief that you can look GOOD whilst doing GOOD. Rather than using conventional nylon fabrics, or even recycled ones, GOOD BUOY embraces a new wave of material innovation, partnering with leading bio-nylon innovator Fulgar to guide our swimwear to a sustainable fashion future. Bio-nylon, derived from renewable resources such as castor oil, greatly reduces reliance on virgin fossil-fuels, in turn decoupling our brand from petroleum-based greenhouse gas emissions, whilst maintaining the durability swimwear demands. Partnering with clean dye company Algaeing takes us a step further, replacing toxic chemical dyes with renewable, low-impact alternatives that protect waterways instead of polluting them, and are better for human skin contact. GOOD BUOY isn’t just swimwear, it’s a commitment to do better, and an opportunity to innovate responsibly – making sustainability feel personal, empowering and achievable.

The Future of Runway: Research points towards innovative digital design techniques that shift material-led production to data- driven, iterative, and dematerialised practices, partnered with augmented reality developments that enable garments to be experienced digitally in real time by audiences. The plausibility of a future phygital runway scenario is grounded in backcasting, realising how the incremental maturity of technologies and interest in emerging Web3 environments naturally point towards an extension of the two, evolving the runway from a linear, observational format into an immersive, interactive ecosystem, where physical and digital layers combine. Subsequently, fashion is revolutionised in how it is created, experienced and valued within an increasingly hybrid world.